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RIGOL Introduces New “Possibilities and More” Brand Identity

September 11, 2019 by RIGOL

This article features RIGOL Technologies launch of its redesigned brand identity system as well as the 3rd generation brand tagline “Possibilities and More .=

Puchheim / Munich, 11. September 2019 – RIGOL Technologies, an industry leading company focused on delivering quality, easy to use, and cost effective test and measurement solutions, is proud to announce the launch of its newly redesigned brand identity system as well as the 3rd generation brand tagline “Possibilities and More”. The new brand identity is intended to permanently enhance both the divison’s customer focus and its internal and external transparency. The new design features a modern, communicative, and refreshed design, which also conveys the brand core value via a younger, brighter, and more passionate, brand identity.


RIGOL Achievement and Development

Image courtesy of RIGOL.


The release of RIGOL’s new brand identity system further enhanced the in-depth deployment of RIGOL's internationalization strategy. This means that RIGOL will be extended from product and technology innovation to customer-centered. RIGOL is also push innovations forward for the test and measurement industry.

The own chipset and the new oscilloscope architecture show the way to the future. In addition to the Analog Front End Chip (named Beta Phoenics), Rigol also have developed the Signal Processing Chip (named Ankaa), which supports 10GSa/s data acquisition capability, and the Probe Amplifier Chip (named Gamma Phoenics), which will support differential probes up to 6GHz. The ASICs are based entirely on RIGOL IP and were developed entirely inhouse.

“In the past few years, RIGOL strived to work under the belief of “Innovation or Nothing” that encompassed our passion to invent, create and build useful things that our customers really need;” said Rico Wang, co-founder and president of RIGOL. “today, we are moving upward to a new level:”


RIGOL Possibilities and More

Image courtesy of RIGOL.


About RIGOL Technologies

Rigol Technologies, Inc, an ISO9001:2008 Quality Management System and ISO14001:2004 Environmental Management System Certified company, is one of the worldwide leaders in test and measurement instrumentation. Rigol's line of products includes Digital Oscilloscopes, RF Spectrum Analyzers, RF Signal Sources, Digital Multimeters, Function/Arbitrary Waveform Generators, and Digital Programmable Power Supplies, HPLC and UV-VIS spectrophotometers.

Our test solutions combine uncompromised product performance, quality, and advanced product features; all delivered at extremely attractive price points. This combination provides our customers with unprecedented value for their investment, reduces their overall cost of test, and helps speed time to completion of their designs or projects.

Rigol in Shuzhou, China and their US Headquarters in Beaverton, OR, and the EU Headquarters in Puchheim/Munich, offers products and services in more than 80 countries/regions on six continents, with over 100 distributors and representatives.