Silicon Laboratories Signs Azzurri Technology
Silicon Laboratories Inc. (Austin, TX) has strengthened its distribution network in Europe by signing U.K.-based Azzurri Technology. The deal covers Silicon Labs' wireless, wireline, networking and microcontroller products. Tier-one and tier-two distribution customers in the sectors will be in the company's sights.
Silicon Labs Marketing Director Ross Bannatyne cited the distributor's demand creation and design-in skills as central to the agreement, as well as its presence in most of Europe’s major markets. Azzurri Managing Director Mike Carlucci expects the products to penetrate into both his existing customer base as well as open doors to new customers across Europe via its presence in the UK, Germany, France and Italy.