GE Consumer & Industrial Joins The Green Grid

September 18, 2007 by Jeff Shepard

GE Consumer & Industrial has joined The Green Grid, a global consortium of more than 80 high–tech equipment companies, including AMD, APC, Dell, HP, IBM, Intel, Microsoft, Rackable Systems, SprayCool, Sun Microsystems and Vmware. GE will work closely with other members of The Green Grid to develop meaningful operating standards, metrics and technologies to improve the energy efficiency and performance of data centers and computing ecosystems.

"Environmental initiatives are in the fabric of GE," stated Timothy Connolly, Sales Development Manager, Mission Critical Team, GE Consumer & Industrial. "We are fully aware of today’s challenges in the data center industry. Our membership in The Green Grid demonstrates our commitment to developing more energy–efficient data centers."

GE currently offers a wide range of practical solutions designed to improve the energy efficiency and reduce the overall operational costs of data centers. In 2005, GE launched "ecomagination", a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges.