Artesyn Technologies Inc. (Boca Raton, FL), a leader in power conversion solutions for the communications industry, appointed Platinum Associates as its representative in southern California. The representative's network of support offices throughout the region, its complementary semiconductor and passive component franchises, and strong relationships with California OEMs, secured the appointment.
"Platinum's franchises, which include core silicon components such as FPGAs that drive new design projects, are closely aligned with the IT, telecom and datacom OEMs that comprise a large percentage of our market," stated Steve Nolan, vice president of Artesyn Worldwide Sales. "Their synergistic lines will enable us to establish relationships with the OEMs very early in the development cycle, which typically result in more cost-effective power architectures because of the rapidly-evolving nature of dc-dc converter technology."
