New Industry Products

Tektronix Announces Sales Partnership with dataTec in Germany

January 03, 2020 by Tektronix

Tektronix Announces Sales Partnership with dataTec in Germany.

Tektronix, a worldwide leading provider of measurement technology, has signed a distribution agreement with dataTec, Reutlingen, Germany.

This agreement makes it even easier for German customers to get local support in the selection of test solutions for their respective measurement requirements since dataTec sells the entire Tektronix solution portfolio.

"By working with dataTec, we can reach an even larger customer base and at the same time position the Tektronix brand more strongly in Germany. This is also part of the focus of Tektronix not only to offer excellent support but also to offer flexible purchase options. According to the new agreement, dataTec, like the other Tektronix sales partners in Germany, work closely with Tektronix account managers and application engineers. After all, Germany is one of our most important markets in Europe, "said Maria Heriz, Vice President, Commercial Operations, EMEAI.

Tektronix is ​​a company in which engineers work for engineers. Our teams understand the requirements of our customers and bring the best products onto the market that not only meet their requirements but also provide extensive support based on needs analyzes.

"This partnership offers Tektronix Germany a great opportunity to strengthen and expand our sales network. DataTec is a recognized T&M distributor in Germany and we are very much looking forward to working together," said Markus Döring, Tektronix Sales Director DACH.

Hans Steiner, CEO of dataTec, adds: "We are very pleased to be working with Tektronix again. We will both benefit from our more than 30 years of experience as a dedicated distributor of test and measurement solutions on the German market."

Tektronix has reaffirmed its commitment to work very closely with all of its existing sales partners in Germany. 


About Tektronix

Tektronix is ​​headquartered in Beaverton, Oregon. The company offers innovative, accurate, and easy-to-use test, measurement, and monitoring solutions that solve problems deliver insights and drive discovery. Tektronix has been a leader in the digital age for 70 years. 

Visit Tektronix at embedded world in hall 4, booth 104.


About dataTec

DataTec AG, with its headquarters in Reutlingen, is the largest German specialist distributor for measurement and testing technology. The portfolio includes oscilloscopes, power supplies, multimeters, data loggers, soldering technology, current clamps, test devices, VDE test devices, insulation testers, LAN measuring devices, thermal imagers and test solutions for battery cells and automotive applications. The business areas of dataTec are electronic high-end measurement technology, electronic measurement technology, electrical engineering as well as the dataTec Academy for customer training and seminars. About 105 people are currently employed at dataTec. The company also has a 49% stake in the joint venture with Ayscom dataTec SL based in Madrid.