ROHM Appoints Alessandro Zanarella as New Country Manager for Italy and Israel

Alessandro Zanarella is the new Country Manager for Italy and Israel of ROHM Semiconductor. His main tasks include the strategic development and successful implementation of the company's products in the automotive and industrial markets. Alessandro Zanarella has more than 25 years of international strategy and business development experience. Most recently as Overseas Sales Director for Western Europe at SimCom Wireless. Prior to that, he held various positions as Sales Director, Country Director and Field Sales Engineer at EBV Elektronik, Future Electronics and Arrow Electronics Italia.

Alessandro Zanarella would like to contribute his experience to the new position: "Regarding my expectations, my target is to clearly improve the penetration of the ROHM brand in the whole Italian market, in particular in the automotive and industrial markets, which are really important in Italy. For this we need our distribution partners who, thanks to their knowledge and market penetration, can surely help us to achieve our common goals. ROHM Semiconductor is a leader in many technologies, especially in discrete and power products, we will bring a big advantage to our customers".

"I am pleased to have gained Alessandro Zanarella, an experienced Country Manager with a proven track record in the electrical and electronics industries and expertise in negotiation technology, semiconductor technology, business development, embedded systems and sales management, for our businesses in Italy and Israel," said Christian André, President ROHM Semiconductor Europe. "He will strategically develop our business in both markets, look after our direct customers and distribution partners. 

About ROHM

Founded in 1958, ROHM provides LSI and discrete semiconductors characterized by outstanding quality and reliability for a broad range of markets, including automotive, industrial and consumer market via its global development and sales network. In the analog power field, ROHM proposes the suitable solution for each application with power devices such as SiC, driver ICs to maximize their performance, and peripheral components such as transistors, diodes and resistors.