Vicor Strengthens Sales and Distribution Network in China with NuPower Partnership

April 15, 2013 by Jeff Shepard

Vicor Corporation announced a new partnership with electronics distributor NuPower that will extend the sales and distribution of Vicor's high-performance power components in China. NuPower, a subsidiary of Memory Electronic Co., Ltd., distinguished for its role as the primary regional distributor for leading memory component provider SK Hynix, will offer Vicor's full portfolio of high-efficiency, high-density power components targeted at applications including communications and computing, industrial, automotive and rail transport.

NuPower will represent Vicor via local offices in major Chinese cities including Beijing, Nanjing, Shanghai and Shenzhen, ensuring that it's well positioned to meet the unique sales and support needs of these key regional markets. Cultivating its established relationships with tier one customers across China, NuPower gives Vicor a strong foundation for accelerated expansion in the high-growth Chinese market.

"The pace of growth and innovation set by China's leading electronics system developers distinguishes the Chinese market as a core focus for Vicor's continued global expansion," said Eric Wong, vice president of sales, Vicor. "NuPower's rich network of regional sales and support infrastructure enables Vicor to tap into a vast community of electronics customers seeking to achieve the highest levels of design flexibility and power component efficiency and density from AC to the point of load."

"Vicor's growing prestige in the Chinese market owes to its pioneering innovation in power electronics technology, exemplified by its breakthrough new Converter housed in Package (ChiP) power component packaging technology," said Georgia Zhang, CEO, NuPower. "Our expert sales and engineering support team is proud to offer Vicor's advanced power components -- the only power components we carry -- and is committed to working with our customers throughout China to help them achieve their most ambitious system design goals."