Valence Technology Unveils New Business Strategy

September 04, 2001 by Jeff Shepard

Valence Technology Inc. (Austin, TX) announced details of its new business strategy that is designed to transition the business from a research-and-development-oriented company to an operational company with a stronger sales and marketing focus.

The company's strategy includes the introduction of its "next-generation" phosphate technology, a balanced licensing and system sales approach, a manufacturing plan that leverages internal capabilities as well as OEM relationships, and performance guidance and milestones reflective of this transition.

Stephan B. Godevais, Valence's president and CEO, said, "Today represents a significant milestone for Valence and a major turning point for the battery industry overall. With our new business strategy complete, we now have a superior technology in hand, a significantly broadened market opportunity ahead of us, and defined steps to capture that opportunity."