The Green Grid Expands Global Community; New End-User Advisory Council Established

November 13, 2008 by Jeff Shepard

The Green Grid announced several steps that are designed to expand the consortium’s community of industry, government and academic collaborators. In order to provide end-user companies with a strong voice within the organization, The Green Grid announced the formation of an end-user focused Advisory Council, which will report directly to the consortium’s Board of Directors. The Advisory Council will provide feedback and help influence the consortium’s strategy for developing and promoting standards, measurement methods, processes and technologies to improve overall data center energy efficiency worldwide.

"As businesses increasingly look for ways to do more with less, a focused effort around data center energy consumption has the potential to help companies do business better while minimizing their environmental impact," said Jeannie Diefenderfer, a member of The Green Grid’s Advisory Council. "The new Advisory Council will give end-users a unique opportunity to directly influence the research and development of industry standards and metrics designed to increase energy efficiency in data centers and related cost savings."

The Advisory Council is comprised of nine end-user Contributor Members of The Green Grid, each appointed to a one-year term. Members of the Advisory Council consist of leading brands from around the world including Automatic Data Processing, Inc., AT&T, BT, eBay, Nationwide, STRATO Rechenzentrum AG, Tokyo Electric Power Company, Verizon Business and The Walt Disney Company.

"The Green Grid’s Advisory Council will significantly strengthen the consortium’s impact on the data center industry," said Jim Pappas, a Director of The Green Grid. "By helping guide the consortium’s strategies and actively participating in the Technical Committee to shape processes and recommendations, the Advisory Council will allow The Green Grid to communicate in one unified voice to end-users and ensure the needs of this community are being addressed."