Sonel Acquires PowerCET to Drive Growth in North America

July 14, 2018 by Paul Shepard

Sonel S.A. announced the acquisition of PowerCET Corp. PowerCET is now an operating unit of Sonel Test & Measurement. This move has been undertaken to provide Sonel with well-established access to the competitive electrical test market.

Silicon Valley-based PowerCET is nationally recognized for its expertise in the power quality and energy sector, providing consulting services and instrument rental to manufacturing operations, healthcare facilities, electrical contractors and electrical utilities. PowerCET also offers training on many of the best-known instruments in this market and serves as a distributor for many of the most popular brands.

Along with the acquisition, Sonel Test & Measurement announces the appointment of Spiros Georgiadis as Executive Vice-President (EVP) and Chief Commercial Officer (CCO) of Sonel Test & Measurement, bringing to the organization over a quarter century of brand development expertise.

“Sonel’s extensive line of electrical instruments is extremely popular in Europe and other parts of the world,” said Georgiadis. “By acquiring PowerCET’s resources, Sonel now brings a wealth of power quality innovation and support to the North American marketplace.”

“The penetration of the U.S. market by European instrument manufacturers is not an easy task. Sonel’s acquisition of PowerCET is providing a well-established foothold to launch this important initiative,” stated Bruce Lonie, President and co-founder of PowerCET.