Pavegen has unveiled the latest iteration of its energy-generating technology, known as V3, a sleeker and far more efficient energy generating device with over 200 times more power than the first model manufactured in 2009. Pavegen technology is focusing on Floor, Energy and Data, while shifting its focus from kinetic-only vision into smart floors and the business of data.
Its new unique triangular design maximizes energy output and data capture. Its high durability and simple installation allows Pavegen to generate renewable energy where and when it is needed. Pavegen’s flooring is entirely customizable to reflect any brand identity with the ability to seamlessly integrate into any indoor or outdoor location.
The energy generated from Pavegen can be utilized to bring advertising campaigns to life, the simple on-demand solution can also improve safety by powering off-grid lighting by illuminating your path as you walk. The company has also developed a bespoke high-spec LED matrix using 90% efficient drivers, which ensures that our renewable source is powered entirely through footfall.
The new technology has also increased data applications, which includes a comprehensive analysis of consumer patterns by continuous footfall tracking and heat mapping. Bridging the gap between the digital and the physical worlds allows Pavegen to integrate perfectly within the smart city infrastructure.
Pavegen CEO and Founder Laurence Kemball-Cook said: “This is the biggest moment in Pavegen’s history. We’ve created a product that can reshape the way people move in our cities, and with current digitization our ability to connect physical and digital worlds through a single footstep places us at the forefront of the footfall energy-harvesting market.â€
Founded in 2009 by Laurence Kemball-Cook, Pavegen has since grown from strength to strength, transitioning from a 5-man team to a 40-strong group of engineers, designers, and innovators around the world in under 5 years. In 2015 the company successfully completed their first crowdfunding round on Crowdcube, raising a total of £2 million and accumulating over 1500 investors.
The success resulted in the formation of Pavegen’s advisory board; spearheaded by CEO/Founder of Tribal Planet and former Apple Exec Jeff Martin and Interface FLOR President Greg Colando. Two installations have already been confirmed with the new Pavegen model; one set to take over the largest shopping center in Europe, Westfield.
