NXP names Li Zheng as SVP Sales & Marketing, Greater China and Country Manager
NXP Semiconductors N.V. today announced the appointment of Li Zheng as Senior Vice President Sales & Marketing, Greater China and Country Manager for China. Zheng, who will be based in Shanghai, will replace Mike Yeh, who is retiring from the company after an impressive 30-year career in semiconductors industry. Prior to taking up this position, Zheng held the position of SVP, worldwide marketing for SMIC Corp. Here, he was responsible for the product line roadmap, technology readiness management, technology promotion and joint development programs with major customers. Zheng has held a series of high profile management positions including Chairman and CEO of Renesas Electronics China and Hong Kong, and Senior Vice President of NEC Electronics China and Hong Kong region.
NXP is committed to building on its industry leading position in China, with 8,000 of the company's employees currently based in the region. NXP designs and creates solutions that enable secure connections for a smarter world; a vision which supports Chinaâ€™s latest five-year plan.
NXP is already the largest supplier of automotive semiconductors in China. Growth in this sector is expected to further accelerate the development of connected cars solutions, from smart mobility to enabling energy efficiency, safer traffic and air pollution reduction.
NXP is also the market leader for other lines of business in China including, banking, mobile transactions, AFC, NFC and infrastructure. Meeting the increasing demands of the Chinese mobile device market, NXP provides mobile and cloud connected devices and system protection semiconductors to the major Chinese mobile brands. In addition, NXPâ€™s leading technologies are enabling secure connections and solutions for smart cities. Innovations in energy efficiency, smart lighting, smart buildings, and smart mobility are supporting customers in China for future development in the era of the Internet of Things.
â€œLi brings to the role in-depth knowledge of the specific demands of the China market,â€ said Rick Clemmer, president and CEO, NXP Semiconductors. â€œHis long tenure in the semiconductor and electronics industries will provide us with valuable experience and underscores our commitment to this important region. We are pleased to welcome Li to the team.â€
â€œLi replaces Mike Yeh, who is retiring from this position,â€ Clemmer continued. â€œI'd like to take this opportunity to thank Mike for his contribution to NXP. Mikeâ€™s dedication to build our success in Greater China, and his admirable leadership has been crucial in helping driving our leading position in the region."