New Scale Technologies Expands Sales Reach Through austriamicrosystems
New Scale Technologies, Inc. has named its strategic partner, austriamicrosystems, as a global, non-exclusive agent for its patented SQUIGGLE motors, micro motion systems and other products. The agreement is said to significantly expand New Scale’s global sales reach while enabling analog chip specialist austriamicrosystems to introduce additional products to its customers.
New Scale develops and manufactures miniature motion systems including the piezoelectric SQUIGGLE motor, described as the world’s smallest linear motor. austriamicrosystems is a designer and manufacturer of analog ICs for communications, industry, medical and automotive applications. It has a global sales network of approximately 100 direct sales engineers and field application engineers (FAEs) across Asia, Europe, the USA and South Africa. New Scale and austriamicrosystems formed a partnership early in 2008 to create tiny closed-loop motion systems integrating SQUIGGLE motors with single-chip motor controllers and position sensor ASICs.
"We are impressed with the technical competence of the austriamicrosystems sales and FAE teams, and their ability to understand their customers’ needs and offer innovative solutions," said Dan Viggiano III, Vice President and General Manager of OEM products at New Scale. "We are thrilled to have this highly qualified sales network introducing New Scale products to design engineers around the world."
"New Scale’s extremely small motion systems allow design engineers to add motion-based features where they could not be incorporated before, due to size and power constraints," commented Carlo Rebughini, Senior Vice President of Sales at austriamicrosystems. "Users of our high-performance analog ICs have a keen interest in expanding their products’ current capabilities and introducing innovative new products through the use of SQUIGGLE motors and micro motion systems."
