Effective January 1, 2012, Belgium-based power solutions manufacturer Mitra Innovations S.A. has changed its name to Alpha Technologies S.A. Mitra, which describes itself as one of Europe’s pioneering innovators in power conversion technologies, joined The Alpha Group in 2010. The change of name signals the next step in the integration of the company within the world wide Alliance. It is said to bring significant benefits for the various stakeholders.
Fred Kaiser, Chairman of The Alpha Group said, "We have been very pleased with Mitra’s progress and fit since the acquisition. Becoming part of The Group has opened up new channels and markets for Mitra’s quality products and also provided Mitra’s customers with unbridled access to The Alpha Group’s extensive product portfolio. By adopting the Alpha branding we are making it easier for the market to recognize and do business with our Alpha family."
"We are very happy with the further integration of Alpha Technologies SA into The Alpha Group." commented Sandy Anderson, Mitra’s CEO. "For our customers, the change of name underlines the Alpha Group’s commitment to provide our products and services globally over the long term".
"Today we are privileged to supply products to and service a large portfolio of international customers. Our change of name emphasizes that they are trading with a member of The Alpha Group, a global alliance of companies recognized for their leadership in technology and customer service. It reinforces the understanding that those customers have access to the entire portfolio of products and services of The Group through a single point of contact and gives them increased confidence in the support and strength of their supplier."
