Freescale Strengthens Global Commitment to Broader, Deeper Analog and Power Management Portfolio

March 07, 2007 by Jeff Shepard

Freescale Semiconductor announced that it is expanding its standard analog and power management product portfolio and system design capabilities to address the burgeoning global demand for analog solutions in a variety of consumer and industrial applications. Freescale has opened three development centers to execute on a broader and deeper offering of highly integrated, power-efficient analog products and system-level solutions.

The market shift to a higher mix of standard versus custom analog products requires greater investment in specialized engineering talent. After assessing worldwide talent resources, Freescale has opened the Silicon Valley Development Center in Milpitas, California; Southern California Development Center in Irvine, California; and the Shanghai Design/Applications Center in China. These three centers are staffed to provide customers with system-level support and applications engineering capabilities for analog and power management designs in the consumer and industrial market, as well as local integrated circuit (IC) design capabilities.

"Freescale has more than 20 years of analog expertise, excels in the custom analog IC market and is well positioned to take advantage of the significant growth opportunities in analog and power management applications for consumer products," said Arman Naghavi, vice president and general manager of Freescale’s Analog, Mixed-Signal & Power Division. "With the opening of our development centers, our goal is to build a talented team that can execute quickly to address the growing market demand for analog-intensive portable consumer electronics, 3G handsets, network upgrades and PCs, as well as standard analog components for video and audio applications."