Exar Corp. announced the addition of Eltech, a Russian-based semiconductor distributor and representative, to further extend its sales and distribution coverage in Russia.
"Eltech is a well-respected and established broad-line distributor in Russia, with developed customer engagements in industrial automation, metering, and communications segments that are complementary for Exar," said Paul Stafford, Division Vice President of Global Channel Sales. "We were looking for a partner that could offer a focus on local demand creation backed by a strong logistics capability for us, which Eltech does very well."
"We are excited to be joining the Exar team," said Andrey Peregud, CEO, at Eltech. "Eltech is a demand creation driven business with an extensive network of sales professionals deployed throughout Russia. We are looking forward to introducing Exar products to our customers."
