Wireless Power Consortium Names John Perzow as VP of Market Development

September 17, 2013 by Jeff Shepard

The Wireless Power Consortium (WPC), the force behind Qi, the world's most widely-adopted wireless charging standard, today announced the appointment of John Perzow as Vice President of Market Development. Perzow brings over three decades of technology corporate development, strategic marketing, and partnership experience to the position and will champion Qi adoption worldwide.

"With designs in cars, phones, tablets, and a myriad of other products, Qi's popularity has grown well beyond the early adoption phase and mainstream users are buying Qi products," said WPC Chairman Menno Treffers. "John's thirty years of defining and bringing technology products to market, experience with standards development and power electronics make him uniquely qualified to drive the adoption of Qi by facilitating the development of partnerships between businesses that target the needs of mainstream consumers."

Perzow holds six patents in power circuit design and is the founder of Analog Semiconductor Marketing Consultants, which provides market development strategies to semiconductor and OEM companies. Previously Perzow held marketing and product line management roles with Analog Devices Power Management group, Broadcom Corporation, and National Semiconductor. Perzow is a member of Colorado State University's Industrial Advisory Board, participated in the development of the IEEE standard 802.3af, and served in the Semiconductor Industry Association's energy working group, which sought to influence public policy and federal legislation on behalf of the semiconductor industry.

Qi's global product range delivers across versatile, broad choices in performance, price, and user experience; and includes over 300 devices such as the Google Nexus 7 tablet and smartphones like the Motorola Droid Razr MAXX, Samsung Galaxy S4, and Nokia Lumia 1020. Qi devices are sold by mobile carriers worldwide including AT&T, China Mobile, Deutsche Telekom, E-Plus, NTT DoCoMo, O2, Sprint, T-Mobile, Telefonica, and Verizon. Qi has been selected as the in-car wireless charging standard by an association of automobile manufacturers comprising Audi, BMW, Daimler, Porsche, and Volkswagen; and Qi can already be found in cars such as the Jeep Cherokee, Toyota Avalon, Toyota Prius, and SsangYong Chairman.