Waytronx Subsidiary, CUI, Selects Mark Adams As New VP Of Worldwide Sales

June 29, 2009 by Jeff Shepard

Waytronx, Inc. announced that Mark Adams has joined its wholly owned subsidiary, CUI, Inc., as Vice President of Worldwide Sales. He is currently focused on identifying, acquiring, and managing a global sales representative network.

Prior to his arrival at CUI, Adams was a sales and product development leader in the semiconductor industry with more than 17 years of experience. He has acquired and managed major accounts such as Cisco Systems, Juniper Networks, Dell, Hewlett Packard (HP), Intel and others. Adams has represented proprietary products, commodity products, and value-add programs for Zilker Labs, Thorson Pacific, and Future Electronics.

Commenting on the appointment of Mark Adams, Waytronx’s CEO & President, William Clough said, "Mark’s exceptional background and successful track record in sales to ’Tier One’ technology companies makes him a great asset to both Waytronx and CUI. His experience in product development and commercializing emerging technologies gives him access to a broad network of OEM’s, which is a perfect strategic fit for our migration to a technology/licensing based business model. Mark also brings a specific focus on power IC’s that CUI values as a part of its growth strategy."

Clough concluded, "Mark’s ability to organize and manage a global sales organization, including both internal and external (manufacturing) sales representatives will allow Waytronx to quickly and efficiently bring to market those proprietary technologies like the C14 and AMT Encoders and increase the sales of our core products at CUI. We anticipate he will be a major contributor to the commercialization of the WayCool™/WayFast™ Technologies, as well. I am pleased to welcome him to the team."