ROAL Appoints PEI as Pacific Northwest Representative

September 27, 2006 by Jeff Shepard

ROAL Electronics Inc. appointed PEI Sales Inc. as a new member within its American network. PEI Sales represents leading manufacturers of electronic components. With headquarters in Silicon Valley, and many offices in key regions throughout the Pacific Northwest, ROAL considers PEI as a strategic bridge in the Silicon Valley in its overall growth strategy.

Representatives from PEI stated, "We were thoroughly impressed with ROAL as a leading edge power supply manufacturer and pleased to discover that ROAL leads the market in peak efficiency and digital control when it comes to N+1 applications. We're looking forward to relaying this message to our customers throughout Northern California."

Alessandro Leopardi, General Manager of ROAL, commented, "We are very pleased to establish this partnership with PEI, a company with a long and respected position in our industry. Choosing a new line and/or a new rep organization represents very important commitments, which we at ROAL take very seriously. We believe that the combination of ROAL and PEI's capabilities, and our joint dedication to meet and exceed our clients' expectations, will provide our OEM customers with superior vendor experience."