PowerPulse.Net Launches 2nd Generation Video Interface & Expands Video Coverage Of Power Electronics Events

December 26, 2007 by Jeff Shepard

PowerPulse.Net has launched its second-generation video interface and announced aggressive expansion plans for video coverage of global news developments in power electronics. In addition to coverage of key industry events such as the IEEE Applied Power Electronics Conference, PCIM Europe and the Digital Power Forum, PowerPulse.Net will initiate coverage of broad-based events such as the recent EVS23 electric vehicle show in Anaheim, the Consumer Electronics Show in Las Vegas next month, and Electronica in November, in Munich.

The "PowerPlayer 2.0" video interface features an improved graphic user interface (GUI) with more flexibility designed to enhance the viewing experience. The new GUI enables simplified searches for specific video content, identifies the top-viewed videos, and more. At the same time, it preserves the full control that viewers have always enjoyed when viewing PowerPulse.Net videos. By simplifying and enhancing the viewing experience, the new GUI is expected to lead to increased use of what is already among the most-popular sections on PowerPulse.Net. It also uses Flash Player 9, which includes the most up-to-date security features.

"Our video coverage is extremely popular and has enabled us to turn PowerPulse readers into viewers," stated Jeff Shepard, Publisher and President. "Video coverage is another example of the innovation that PowerPulse brings to advertisers. It also enables advertisers who sponsor PowerPulse video coverage to re-purpose existing videos developed for trade show booths, corporate meetings and other uses and deliver a high-impact video message to a targeted and important audience."

"By developing our own custom video viewer, we are able to optimize the performance for our advertisers as well as our viewers. Third-party video player services used by other publishers often will play ads in flv video format only. Advertisers who have already spent time and money developing creative in a flash format cannot present them in many of the standard viewers. Our proprietary PowerPlayer 2.0 can serve essentially any format including Flash, and not lose any quality" Shepard concluded.

PowerPulse.Net is the only trade publication in the OEM electronics industry to offer regular video news coverage of important power electronics events and is the leader in the application of new online publishing technologies. Since late February, when video coverage was launched at the IEEE Applied Power Electronics Conference in Anaheim, California, PowerPulse.Net has produced an average of more than two video news stories weekly, totaling 50 video news stories, at over two hours in running time. With an average run time of about two-and-a-half minutes, these news items are filmed and edited to maximize visual impact and content.