Power-One & Magnetek Form Alliance To Market Commercial & Residential Alternative Energy Inverters

December 05, 2007 by Jeff Shepard

Power-One, Inc. and Magnetek, Inc. jointly announced an agreement to promote and distribute commercial and residential solar as well as small wind alternative energy inverters.

The companies claim that the alliance will allow them to drive new growth opportunities and provide superior service and application support to alternative energy customers. By combining Power-One’s product development and manufacturing capabilities with Magnetek’s distribution channels, it is claimed that the alliance will accelerate the availability of highly efficient power inverters to the industry.

Magnetek will have exclusive distribution rights for the Commercial Photovoltaic (Solar) Aurora® product line in North America, and will market them under the Magnetek brand label. Magnetek will have non-exclusive distribution rights for Power-One’s Residential Photovoltaic Aurora® product line, and will also have non-exclusive worldwide distribution rights for Power-One’s Aurora® Small Wind Inverter product line.

Bill Yeates, Power-One’s CEO, commented, "We are pleased to be partnering with Magnetek in the area of Alternative Energy inverters. They have been very successful in North America, and have established distribution channels and proven applications expertise to effectively target this geographic market. This is definitely a win-win for both companies. With our products, many of which have the highest efficiencies currently rated by the CEC (California Electric Commission), and Magnetek’s channel to the market, we can together capitalize on this fast-growing market."

David Reiland, CEO of Magnetek commented, "Magnetek will provide all pre- and post-sales support, areas in which we’ve proven ourselves for over a decade. Combined with Power-One’s expertise in design and production, this will benefit customers by connecting high-volume manufacturing and leading-edge R&D to local market support and applications expertise."