Nu Horizons Announces Expanded North American Partnership Agreement with Micrel into Greater China

July 09, 2006 by Jeff Shepard

Nu Horizons Electronics Corp. announced the expansion of their North American distribution agreement with Micrel, Inc. into Greater China. In addition to North America, this partnership now includes demand creation and fulfillment of Micrel's analog, high bandwidth and Ethernet products in Hong Kong, China and Taiwan.

"We are very pleased to expand our relationship with Nu Horizons into Greater China," states Mark Lunsford, vice president of worldwide sales for Micrel Semiconductor. "Since our partnership inception in 1991, Nu Horizons has successfully demonstrated the ability to create demand for Micrel's products through their motivated team of FAEs who are supported by Nu Horizons' leading-edge global design tracking software. They possess all the key attributes we seek in a global distributor – world-class fulfillment, engineering support and in-depth product and solutions expertise. This expansion strengthens our partnership and compliments Micrel's global growth strategy."

"Nu Horizons looks forward to adding Micrel to our focused line card in Greater China" adds Wendell Boyd, president of Nu Horizons Asia Pte Ltd. "Micrel delivers high performance products in rapidly growing end markets, providing customers with technologically-advanced solutions necessary to remain competitive in our fast-paced industry. In addition, Micrel's fierce commitment to their customers' success makes our partnership expansion a very valuable addition to Nu Horizons Asia Pte Ltd."