Micrel Names Industry Veteran Brian Hedayati as VP of Marketing for Analog DivisionJuly 18, 2011 by Jeff Shepard
Micrel Inc. announced that Brian Hedayati, a seasoned semiconductor executive, has been named Micrel’s Vice President of Analog Marketing. He will report directly to Mansour Izadinia, the company’s Senior Vice President of the Analog Division and will be responsible for strategic marketing, applications, product roadmaps and business management of Micrel’s entire Analog product line. The Analog business accounts for more than two-thirds of the company’s revenues worldwide.
Hedayati has more than 30 years of engineering, management, sales and marketing experience in the power conversion and semiconductor industry. Most recently, he held the position of Executive Director at Maxim Integrated Products, with responsibility for notebook, handheld and automotive battery management products. Prior to this, he was Executive Director at Maxim and responsible for the dc-dc, Hot Swap, Power over Ethernet (PoE) and HBLED driver product lines. He has also held senior executive positions at Supertex Inc. and Texas Instruments.
"We are delighted to welcome Brian on board as he brings to Micrel a strong understanding of the markets for analog and mixed signal ICs for the consumer, computing, industrial and communication markets," noted Mr. Mansour Izadinia, Senior Vice President, Analog. "His unique ability to identify technology and product trends combined with his ability to build strategic relationships with major customers and partners should enable Micrel to increase its revenue worldwide."
"I am excited to join a company that has been a trusted name and brand in the Analog industry in the last 30 years with over a quarter billion dollars in revenue," Hedayati said. "Micrel has traditionally excelled in power management products utilizing proprietary process technologies and innovative solutions. We plan to leverage our core business to expand our market share and address new and emerging markets."