International Rectifier Launches New Chinese Website
International Rectifier (IR, El Segundo, CA) has launched a new website for China. The new site, http://www.irf.com.cn, will increase communication channels for IR customers in China using local Chinese language.
The IR China website includes the latest press releases in the Chinese language, a technical information center, listings of recent events, such as local seminars and exhibitions, sales and distribution contacts, and company background information.
K. B. Lim, vice president of sales, Asia Pacific, said, "Twenty-nine percent of International Rectifier's revenues came from the Asia Pacific area during the last 12 months. China is one of the key contributing countries. This new website enhances direct communication for technical assistance and customer service in the China region. Equally important is the increased information access for new customers and new markets."