GE MicroGen Adds Two New Partners to Fuel Cell Distribution Network

September 05, 2000 by Jeff Shepard

GE MicroGen (GEMG, Latham, NY) announced that it has added two new energy partners to its global fuel cell distribution network. "Soroof Trading Development Company (Al-Khobar, Saudi Arabia) will represent our fuel cell product line in Saudi Arabia, and RahimAfrooz Batteries Ltd. (Dhaka, India) will distribute our product in Bangladesh," said Barry Glickman, president of GE MicroGen. "Soroof is very well positioned to introduce and commercialize GEMG's fuel cells in Saudi Arabia. Soroof's experience in advanced technologies, familiarity with the needs of the market, and dedicated resources make them the most attractive distribution partner for this area. We are very pleased to be able to partner with Soroof and support their efforts to make clean, efficient and cost-effective power available throughout Saudi Arabia," Glickman continued. "Soroof is in the process of establishing alliances with the local and national utility companies to make stationary power fuel cells available to anyone in the Kingdom, even in the most remote regions of Saudi Arabia," said His Royal Highness, Prince Bander Bin Abdullah Al-Saud, president and CEO of Soroof Trading Development Company. "Soroof is the exclusive distributor of GE fuel cells for the Kingdom of Saudi Arabia, and is proud to be selected as the company responsible for introducing this exciting new advancement in technology to our citizens.""RahimAfrooz brings to this relationship the dedicated technical and management resources and distribution infrastructure necessary to successfully introduce and commercialize GEMG's fuel cells in Bangladesh. Their experience in nonconventional energy solutions and their commitment to distributed generation makes Rahim-Afrooz a terrific addition to our global network of distributors," said Glickman.