Exide Technologies Launches New Business Operation in South America

June 17, 2010 by Jeff Shepard

Exide Technologies announced that it has formed Exide Technologies do Brasil Ltda., a new business entity headquartered in Sao Paulo, Brazil. Exide launched the operation to capitalize on the strong growth potential for stored energy markets in South America.

The new business entity will serve the industrial energy and transportation markets in South America with what is described as one of the world’s most comprehensive portfolios of electrical energy storage products manufactured at the Exide facilities globally. This business structure also enhances the ability of Exide’s ReStore Energy Systems division to penetrate the developing markets for renewable energy applications such as solar, wind and hybrid electric vehicles.

When fully operating, Exide Technologies do Brasil Ltda. will market a wide range of vented and advanced valve-regulated lead-acid technologies and lithium ion batteries for motive power, network power and transportation applications in South America under the Exide® premium brand-name portfolio and ABSOLYTE®, MARATHON®, SPRINTER®, GNB® FLOODED CLASSIC, and FULMEN® brands.

"With the establishment of Exide Technologies do Brasil Ltda., our Company is better positioned to capitalize on the growth potential for stored electrical energy markets in the South American region," said Gordon A. Ulsh, Chief Executive Officer of Exide Technologies. "The Company’s new entity in South America gives Exide better access to our existing customers and potential customers, with the opportunity to market specific solutions for local needs. This move forward will provide more opportunities for us to deliver our products and services to the region."