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East Penn Releases New Duracell Automotive Batteries

May 10, 2009 by Jeff Shepard

East Penn Manufacturing Co., Inc. has signed an exclusive agreement with Duracell to release batteries branded under the Duracell name. East Penn states that its over 60-year tradition of producing lead-acid batteries is a logical fit for the Duracell brand.. Two types of Duracell automotive batteries are initially being released, the extreme power AGM and the advanced generation EHP.

Extreme power Duracell batteries offer premium AGM technology with what is described as 2x the durability and dependability of a standard product. This high-performance line of batteries is well suited for multiple accessory power demands found in new vehicles or the extra drain of the many electronic devices that get plugged into the vehicle’s cigarette lighter.

Advanced generation Duracell batteries are especially designed to provide superior life and maintenance-free performance. These batteries feature EHP Technology or Extra Heat Protection reinforcing it’s design to withstand today’s increasing under-the-hood temperatures or severe service conditions. This extra reinforcement also helps enhance its performance in colder weather conditions extending life in any environment.