Darnell Identifies Immediate Growth Opportunities for Portable Power

November 06, 2012 by Jeff Shepard

Darnell Group's seventh-edition report, "Battery Packs for Portable Electronic Devices" provides detailed, quantitative forecasts for near-term and longer-term growth for this important market. The addition of new power architectures, smaller form factors, more efficient designs and improved power management technology, combined with growing demand in a variety of applications ranging from power tools to tablet computers is expected to create new opportunities. Made up of the communications, computer, consumer, portable medical and portable military segments, the battery packs industry will experience a number of significant opportunities over the forecast period, as manufacturers scramble to produce products designed for the latest demanding applications.

"Our forecasts show that the worldwide battery power pack market is expected to grow from 2.5 billion units in 2012 to 4.1 billion units in 2017. Driven by all five segments, especially the large communications segment, it is projected to grow at a compounded annual growth rate (CAGR) of 10.2%," stated Richard Ruiz author of this report. "The dollar market will grow at a somewhat slower pace, at a CAGR of 9.1%. The larger and more expensive batteries in the computer segment are expected to fuel this growth, which is projected to increase from $13.8 billion in 2012 to $21.3 billion in 2017," he concluded.

This edition of Power Packs for Portable Electronics includes a number of battery pricing assumptions. All battery pack prices are original equipment manufacturer (OEM), averaged for a particular chemistry and application. Each of the battery chemistries presented in this report are broken down by individual cell cost and "electronics" cost (ICs) and other components, to determine the average cost of the battery pack. Cell costs are determined by analyzing both the number of cells used in a specific application and the corresponding size of the pack in Watt-hours. The detailed findings of this cost analysis are presented in a series of tables by battery type and by application.

The portable power battery pack forecasts presented in this year's edition are based on a detailed and quantitative analysis of 20 applications divided among five categories: Communications, Computers, Consumers, Portable Medical and Portable Military. Portable Medical and Portable Military forecasts are each treated as a single category, while the Communications, Computers and Consumer sectors are further divided into separate sub-segments. The forecasts presented in this report examine application drivers, technology trends, regulatory considerations and other factors for each battery sub-segment.

Encouraged by the success of Li-ion technology, there are a number of variations of the basic lithium chemistry including Lithium Nickel Manganese Cobalt Oxide, Lithium Nickel Cobalt Aluminum, Lithium Sulfur and others that are in development for specific applications. In addition, other technologies such as ultra-capacitors, fuel cells and thin film batteries are considered to be potential long-term alternatives to standard lithium-ion battery packs. Each of these technologies has its advantages which include: quick surges of power with thousands of life cycles, greater energy density and much smaller form factors combined with higher energy storage capacity. Although each of these technologies is either relatively new or still early in the commercial stages of development, they are expected to have an impact the battery packs industry over the coming years.

Detailed information on this new report is here: