New Industry Products

MagnaChip Unveils Power Management Products

February 14, 2008 by Jeff Shepard

MagnaChip Semiconductor, Ltd. announced that it has four new power management products ready for sampling. These products include an LDO regulator, an Analog Switch IC for USB 2.0, and both a 30 and 40V Trench MOSFET for LCD television and mobile phone applications.

Sang Park, Chairman and CEO of MagnaChip Semiconductor, said, "We announced last November our entry to the power management market and have moved quickly to develop and market products as part of an overall strategy to leverage our leading analog and mixed signal technology platform to expand our market opportunity and meet more of our customers’ needs. We are finding that our system level understanding of applications and strong customer relationships in Asia allow us to rapidly develop and customize products, as demonstrated by the speed with which we have developed these new products. We believe our entry to the market is timely, due to increasing market requirements for ‘green,’ energy-efficient products and applications."

The company’s initial power management products are designed for applications such as mobile phones and LCD televisions and allow electronics manufacturers to achieve specific design goals of high efficiency and low standby power consumption. Going forward, MagnaChip expects to continue to expand its power solutions product portfolio through addition, for example, of more advanced dc-dc products.