Energizer Announces Improvements to Energizer and e2 Products

Energizer (St. Louis, MO) has announced power improvements to its Energizer and Energizer e2 products. The company plans to relaunch Energizer, giving it a new look, more power and greater in-store presence. The product will be renamed Energizer Max.

The Energizer e2 is also enhancing its titanium formula and cell design. The portfolio will be supported with more than $100.0 million in marketing support in the US alone. The Energizer logo bunny will be featured in the new marketing ads.

Energizer claims that the improved Energizer Max will run up to 40 percent longer than normal batteries in the AA and AAA sizes in high-drain devices. The e2 battery will last up to 23 percent longer than when it was first introduced.