Phoenix Technologies Opens Netherlands HQ
Phoenix Technologies Ltd. (San Jose, CA) announced that it has expanded its European global sales and support division with a new regional headquarters in the Netherlands. Phoenix has also added two executives to oversee the operation. Barry Broere is vice president and general manager, and Kees Mulder is vice president of sales. They are responsible for all sales and support functions, including OEM, system builder and reseller channel teams.
"We are aggressively driving more business opportunities in Europe, the largest economy of the worldwide markets," said David Gibbs, senior vice president and general manager of the global sales and support division. "Our priority is to expand our presence in the system builder channel, which accounts for about 58 percent of worldwide PC sales. For many years, Phoenix has been providing the most advanced technology to help system builders increase their market share. With our expanded European operations, we're reinforcing our commitment to them."
The European region will be responsible for covering all product sales and support within continental Europe, the UK, the Middle East, Africa and Australia.