New Duracell Smart Power Initiative Takes The Brand Beyond The BatteryAugust 20, 2009 by Jeff Shepard
Duracell launched its new Duracell Smart Power initiative, which, according to the company, expands the brand’s product portfolio beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer. The company’s latest offerings, such as the new drop-and-go myGrid™ charging pad, fall under an emerging category of personal power solutions and signify Duracell’s commitment to keeping today’s consumers connected to the devices they need the most at all times.
myGrid™ Charging Pad – this device simultaneously charges multiple devices, such as cell phones, MP3 music players or other mobile devices. Once the charging pad is plugged in, these devices can go cordless. By simply fitting a device with a Power Sleeve™ or Power Clip™, the user can drop their device on myGrid™ and go.
Instant Charger – this compact Lithium Ion Rechargeable charger provides reserve power for popular mobile devices, such as BlackBerrys, iPods and cellphones that come with USB power cords. A USB-to-mini-USB cord is included. Mobile users can now enjoy up to 35 hours of additional power that is efficiently managed with an on/off switch.
Powerhouse Charger – provides reserve power for consumers’ most critical devices, including any cell phone, PDA or MP3 player that comes with a USB power cord or can connect to the Powerhouse’s mini-USB arm. Powerhouse also comes with a USB-to-mini-USB cord and features an on/off switch for power conservation.
Pocket Charger – a pocket-sized, supplemental Lithium Ion Rechargeable power source works with all USB-powered cell phones. Pocket Charger provides convenient power when a cell phone battery dies and the owner is away from the traditional outlet for recharging. The Pocket Charger offers cell phone users up to 60% more talk time and includes a mini-USB charging arm as well as a USB-to-mini-USB cord.
GoMobile – the Energy Star®-certified GoMobile delivers a charge to AA or AAA NiMH batteries in just one hour. Designed to fit in a car’s cup holder, it also is designed to fit with home decor and comes with four Duracell Pre-Charged Rechargeable batteries that can be recharged hundreds of times while holding their charge for up to one year when not in use.
GoEasy – the Energy Star-certified GoEasy is compact enough to go where users go and charges up to two AA or AAA NiMH batteries. It comes with two rechargeable batteries that can be recharged hundreds of times.
The new Duracell myGrid™ will be available in the U.S. in fall 2009 for a suggested retail price (SRP) of $79.99. Packages will include a myGrid™ charging pad, Power Clip adapter and Power Clip tips for BlackBerry, Motorola and Nokia phones. Power Sleeves are also available for purchase separately for the BlackBerry Curve 8300 series and the Blackberry Pearl 8100 series. Additional Power Sleeves, Power Clips and Power Clip adapters have a suggested retail price of $34.99.
The three Duracell Lithium-Ion Rechargeables (Instant, Powerhouse and Pocket Charger) are available now at mass merchandisers, drug and hardware stores nationwide. Suggested retail prices are $19.99 for the Duracell Pocket Charger, $29.99 for the Duracell Instant Charger, and $49.99 for the Duracell Powerhouse Charger.
The Duracell GoEasy and GoMobile chargers can be purchased currently at major retailers, including drug, grocery and hardware stores nationwide and have a suggested retail price of $12.99 and $29.99 respectively.