Marvell Launches Smart-Electronics Initiative

September 08, 2010 by Jeff Shepard

Marvell announced the launch of the "Smart-Electronics Initiative," a cross-industry collaborative campaign aimed at increasing awareness for the growing amount of energy consumed by everyday consumer electronics. The effort will also promote wider adoption of energy efficiency technologies, such as Power Factor Correction (PFC) and Light Emitting Diodes (LED).

Dr. Sehat Sutardja, Chairman, President and Chief Executive Officer of Marvell, commented, "The rapid proliferation of electronic devices and cloud services are driving a large increase in the amount of energy our society uses. Although small, consumer electronics have now become the biggest drain on home energy usage. There is great urgency to re-architect the way we build our electronics. Together with some of the world’s largest technology companies, Marvell is working to develop smarter, more efficient technology products that provide consumers with the capabilities they demand while significantly reducing the amount of energy required to power those devices. We and our partners are committed to raising awareness of energy consumption of today’s consumer electronics and reducing carbon footprint through the development of smarter technologies."

As founder of the Smart-Electronics Initiative, Marvell plans to work with other consumer electronics leaders, policy-makers and stakeholders to spearhead studies, research and development efforts designed to help breed more efficient consumer technology. One of the organization’s efforts already helped to develop HR 5070, the "Smart Electronics Act," which aims to fund research on power consumption of consumer electronics and identify technologies on the market that reduce consumer energy demand.