Duracell Ultra With M3 Technology - Now In Stores

October 01, 2000 by Jeff Shepard

Duracell (Bethel, CT) revealed that its Duracell Ultra with M3 technology is available in stores all over North America. M3 technology's advancements are claimed to increase the performance of Duracell Ultra in high-drain devices, allowing users 150 more pictures in flash cameras, for example."M3 technology is readily understood and appreciated by consumers because it answers their fundamental needs for portable power," says Bruce Cleverly, Duracell's senior vice president for business management and development, who further predicts that "as devices grow ever more power-hungry, Duracell will be ready with superior power solutions."