Bosch Launches “Green” Appliances Television Commercial CampaignMay 28, 2007 by Jeff Shepard
Bosch announced that it is extending its "green" marketing efforts with a new television campaign spotlighting the energy efficiency and quietness of its products. The ads depict ENERGY STAR® qualified Bosch appliances in natural locations, emphasizing how they help preserve the environment yet are silent enough to be incorporated into any space without disturbing even the most sensitive ears.
“Known for having the most energy efficient and quiet appliances on the market, these commercials enable us to communicate these attributes in an original and memorable manner,” said Franz J. Bosshard, president and CEO.
The television campaign complements a series of environmental initiatives that Bosch claims have garnered the company recognition as a green appliance leader. Most recently, Bosch was awarded the 2007 Excellence in ENERGY STAR Promotion Award by the U.S. Environmental Protection Agency and Department of Energy. Bosch claims to currently have the distinction of being the only manufacturer to have ENERGY STAR qualification on all its models in every major appliance category that the program rates.