ROHM Adds PMIC for Intel’s latest Atom-based Platforms

ROHM Co., Ltd. has announced the development of a dedicated system power management IC (PMIC) to support Intel®‘s latest Atom™-based platform, code name “Bay Trail”. A highly integrated power management solution with industry leading power efficiency, ROHM’s PMIC is targeted towards ultra-thin form factor tablet and convertible devices.

Dr. Takahisa Yamaha, Managing Director and Head of ROHM Semiconductor Division is quoted as saying, “Our PMIC represents more than just a successful IC design, it represents a strong collaboration with Intel’s Mobile and Communications Group that is allowing Intel to release a cutting-edge tablet SoC platform. Customers will enjoy the benefit of a fully integrated PMIC which delivers improved battery life and higher integration.” Dr. Yamaha goes on to say, “Intel’s most advanced process technology delivers the highest performance with the lowest power consumption in the tablet market.”

Stephen L Smith, Intel Vice President and Director, Tablet Platform Development said: “Intel is happy to collaborate with ROHM as one of our ecosystem suppliers to offer a competitive power management solution for our next generation Intel Atom platform. ROHM provides a valuable capability in developing and bringing to market energy efficient power delivery ICs critical for Intel’s next generation Atom-based tablets”