New Industry Products

Ritz Camera Super Z Battery Introduces PowerGenix’s AA Nickel-Zinc Technology

January 05, 2009 by Jeff Shepard

Ritz Camera, a large retail camera and photo chain, announced the introduction of Quantaray Super Z, a Nickel-Zinc (NiZn) AA rechargeable battery and charger set. Ritz’s Super Z batteries are said to provide greater power for today’s high drain consumer electronics, enabling superior camera performance compared to existing rechargeable batteries. PowerGenix, developer and manufacturer of nontoxic, high performance NiZn rechargeable technology, will supply the batteries to Ritz.

According to Ritz Camera, the Super Z has been introduced to fulfill the growing needs of high drain digital cameras and accessories. By delivering what the company describes as a higher voltage than existing rechargeable cells, cameras equipped with NiZn cells benefit from brighter flash, shorter flash recovery time, and more shots per charge.

"Quantaray Super Z batteries exemplify Ritz’s commitment to providing customers with innovative, world-class products. Responding to the demand for better battery performance, we’ve selected state-of-the-art Nickel-Zinc technology to deliver the advanced power required of today’s camera and photo electronics," said Ritz Camera CEO David Ritz. "With greater power for better camera performance coupled with easy recharge and operation, Super Z means you’ll never miss the shot."

Ritz Camera is an active member in the Rechargeable Battery Recycling Corp.’s (RBRC) Call2Recycle program for the collection and proper disposal of rechargeable batteries. Earlier this year, PowerGenix’s NiZn technology was certified by the RBRC for collection and recycling, becoming only the fifth rechargeable chemistry recognized by the program. PowerGenix’s NiZn batteries contain no toxic heavy metals such as lead, cadmium or mercury and are the most recyclable rechargeable chemistry on the market.

"With the Super Z, Ritz Camera has taken great strides to present their customers with high quality, eco-friendly power solutions, and in the process positioned themselves at the cutting-edge of a changing marketplace," said Dan Squiller, CEO of PowerGenix. "As the pioneer in Nickel-Zinc technology, PowerGenix is providing Ritz with the latest in battery innovation, delivering performance at the pinnacle of consumer rechargeable batteries."

Quantaray Super Z will be available both in Ritz retail locations and through their online store.