Power Efficiency Engages The Investor Relations Group

October 06, 2009 by Jeff Shepard

Power Efficiency Corp. has retained the Investor Relations Group (IRG), a corporate communications firm based in New York City, to serve as its national investor relations and public relations firm.

The IRG team will use proprietary competitive analysis strategies and extensive databases to target the broad scope of the investment community, including portfolio managers and analysts. IRG’s program will include pre-qualified, one-on-one introductions, e-mail to investment professionals that have opted-in for communication, and traditional outreach. Simultaneously, IRG’s public relations department will commence an outreach campaign targeting editors, writers, and segment producers of local and national trade and consumer online, print, radio and broadcast media outlets.

IRG’s mandate is to produce news content that describes and broadens awareness of the company’s efficiency technology.

IRG’s corporate communications program includes new media and multimedia initiatives that involve the creation of broadcast-ready corporate videos, podcasts and the creation of social networking, video service and micro-blogging accounts.

"This is an exciting time for Power Efficiency," said Steven Strasser, Chairman and Chief Executive Officer of Power Efficiency Corp.. "We have spent the past several years developing and certifying patented technology that helps electric motors save up to 35% in energy costs. The company has just begun to commercialize two new digital motor efficiency controllers and has already signed large agreements with KONE and ThyssenKrupp, two of the world’s leading elevator/escalator companies. In addition, seven utility companies have already approved our products for incentive rebates."

Strasser continued, "As we continue to reach our milestones, we look forward to working with IRG to communicate our company strategy, goals and progress with the investment community, our shareholders, the media, the energy and clean tech industries and the public-at-large."