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Phihong and Oree Partner to Develop and Market Planar LED Lighting System

August 13, 2013 by Jeff Shepard

Phihong Technologies Ltd. and Oree Illumination Solutions Inc. have signed a global partnership agreement. Both companies will market Oree’s LightCell™ technology and Phihong’s LED driver technology as a complete plug-and-play system for lighting designers and manufacturers. As a result of this agreement, Phihong will sell and support Oree’s LightCell products to customers around the world, with an initial focus on Asia. Oree’s LightCell is a thin (about 4mm thick), flat and uniform solid-state lighting (SSL) source with an illuminated surface available in various sizes. Oree will offer its customers Phihong’s dedicated matching drivers, which feature a dual-channel driving current approach.

Phihong’s LightCell Driver delivers 10W of power from a 24Vdc input source with an efficiency of 90%. It supports 0-10V dimming, includes reverse polarity protection and is capable of powering 2 x Solo LightCell Plus or 1 x Duo LightCell Plus. This 3 channel device is preset to the current rates required for a particular LightCell Plus version. LightCell Drive is designed for in-fixture installation due to its small size and simplicity of operation.

Oree’s proprietary planar LightCell product is designed for decorative and functional lighting applications in offices, shops and hospitality segments. Planar lighting delivers uniformly-lit, diffuse surfaces of light in a highly-efficient way. It is designed for applications and projects in environments where there is a lack of physical depth or space for lighting fixtures, and where uniformity and thin form factor are an advantage.

“We are enthusiastic about the cooperation with Oree, as the LightCell is a truly innovative light source with a huge potential that strengthens Phihong activities in the LED lighting market,” said Jim Chen, Central R&D VP of Phihong. “Our initial focus will be on Asia, and Japan in particular, but the scope of the partnership is global.”

“This agreement completes Oree’s efforts to offer our target customers a dedicated plug-and-play system approach,” said Peter van Strijp, CEO of Oree. “It gives Oree a much broader distribution, as potential customers also have access to our products through Phihong’s global network of expert sales and technical representatives, and builds upon Phihong’s current LED lighting customer base.”