Honda Motor Corp. (Torrance, CA) is planning to air a new television commercial focusing on the Honda Insight. The company wants to showcase the vehicle’s fuel economy and reiterate that the car’s battery never needs to be plugged in for recharging. The commercial is planned to debut in late June and will run nationwide.
“There is still a misconception among many consumers that hybrid vehicles need to be plugged-in to recharge,” said Tom Elliott, executive vice president of automotive sales for Honda. “The reality is that the Insight recaptures energy and recharges itself. You treat the Insight just like a regular car, and it treats you to great gas mileage and a cleaner environment.”