The Alliance for Wireless Power (A4WP) announced the debut of Rezence™, a new consumer-facing brand that will act as the official name for the organization's wireless power technology. The Rezence brand will be used to support the A4WP product certification program by providing consumers with a recognizable icon that member companies can add to Rezence-certified product packaging, technical literature and future software applications. The official launch of the A4WP product certification program is targeted for the end of this year.
"The challenge for the A4WP marketing committee and its branding agency was to create a distinct and easy to recognize brand concept that would speak to the unique benefits our technology brings to the wireless charging ecosystem," said Geoff Gordon, A4WP marketing committee chair. "The name Rezence was derived from the words resonance and essence, communicating both the underlying technology and its ability to charge all types of electronic devices. The Rezence logo includes a simple, iconic mark in the form of a Z that can also be used as a standalone mark on a variety of applications.
"The new Rezence brand is much more than an icon, it's a promise to consumers that devices carrying the Rezence logo will be interoperable with one another," said Chang Yeong Kim, Executive Vice President and head of digital media and communication R&D center of Samsung Electronics. "Rezence will allow us to move forward and bring consumer friendly wireless charging to the global marketplace."
Rezence uses the principles of magnetic resonance to extend wireless power applications beyond the mat and accessories market into mobile devices and almost any surface. Benefits to the stakeholders in the wireless charging ecosystem include: For retailers and other public locations such as airports, Rezence can be easily integrated into existing furniture and surfaces. For device manufacturers, Rezence takes advantage of broadly adopted wireless technologies, such as Bluetooth® Smart, which will allow manufacturers to minimize hardware requirements. For industrial designers, Rezence provides more flexibility for charging applications to be installed into automobiles, furniture and other surfaces. For consumers, Rezence will allow for a true drop and charge experience including the ability to simultaneous charging multiple devices at the same time including smartphones, tablets, laptops and Bluetooth headsets.
"The launch of our new Rezence brand represents an important milestone as we finalize the A4WP product certification program and A4WP members bring the first wave of Rezence-enabled products to market in early 2014," said Dr. Kamil A. Grajski, president of A4WP.
