Waytronx Joins PMBus Implementers Forum

August 24, 2009 by Jeff Shepard

Waytronx, Inc. announced that their wholly owned subsidiary, CUI, Inc., has joined the PMBus Implementers Forum (PMBus-IF). The PMBus-IF defines the digital communication protocol between power supplies in an electronics system. Currently PMBus-IF has 42+ adopters and includes semiconductor companies such as Texas Instruments, Infineon, and Intersil; along with power supply companies like Delta and Artesyn; and original equipment manufacturers (OEMs) like Dell and Intel.

With this membership, Waytronx states that it is continuing its focus on proprietary technologies that are synergistic with its existing portfolio of products. Power, more specifically smart green power, is an area with significant potential growth, as system level power conversion is in a state of transition. Traditionally the power system has been a system with little intelligence; the emergence of digital power allows power to become more than simple conversion.

"Digital power is an incredible value proposition for OEM’s and end user, alike," explained Waytronx President & CEO, William Clough. "By adding intelligent power to electronics, the end user has the ability to make real time decisions regarding the overall power system. By joining PMBus-IF we become one of a group of implementers that will continue to define the standards in this exciting new market. This is a strategic step that will significantly enhance our ability to develop and sell this product into the marketplace,"

The digital power market is a combination of the power conversion and power management markets. According to the Darnell Group, an industry analyst, digital power is in its "adolescent stage" and with a compound annual growth rate (CAGR) of 19.8% it will surpass 14.3 Billion units in cumulative sales by 2014.

"CUI sells product to over 50,000 customers and the majority of those customers design with complex chips that have complicated power requirements. Those design engineers currently have no intelligent power solution available to them. We believe that we can provide those Tier Two and Tier Three OEMs an economic, relatively easy-to-implement solution and our membership in PMBus-IF is the first step in bringing this product to market," Clough concluded.

PMBus is a Platinum Sponsor of Darnell’s Digital Power Forum, which will be held in Santa Ana, California from September 21 to 23rd.