Valere Power Inc. (Richardson, TX), a maker of power systems for the wireless and broadband sections of the telecommunications industry, announced the addition of two power systems industry veterans to its European team, strengthening its sales team and adding product development expertise.
Deborah Braith has joined Valere Power as key account manager for Germany, Austria, Switzerland and Italy, and Lars Riback is the new technical director for Europe, the Middle East and Africa (EMEA). Both report to Peter Wasmuth, vice president of EMEA. The expanded team is part of Valere Power’s plans to aggressively build its European business by developing products that fit with regional needs, and by building a distribution network that includes a direct sales force and partnerships with power systems resellers and integrators in key countries.
"While the product needs are different for European customers, Valere’s core value proposition of providing compact and manageable power systems for broadband and wireless networks is very exciting to these companies," said Wasmuth. "With Deborah and Lars on board, we are now well positioned to fine tune our products and aggressively take them to market. I am looking forward to working with these professionals."
