News

PowerDsine Joins the Ethernet Alliance

August 30, 2006 by Jeff Shepard

PowerDsine Ltd. announced that it has joined as a principal member of the Ethernet Alliance, an industry group dedicated to the continued success and expansion of Ethernet technology. PowerDsine hopes to play a key role in helping the Ethernet Alliance fulfill its mission of helping member companies increase acceptance and reduce time-to-market of Ethernet products by supporting the advancement of existing and emerging Ethernet technologies.

PowerDsine joins a reputable group of over 60 members of the Ethernet Alliance, including its founders: 3Com, ADC, Agere Systems, AMCC, Aquantia, Broadcom, Force10 Networks, Foundry Networks, Intel, Lawrence Berkeley Labs, Pioneer Corp., Quake Technologies, Samsung, Sun Microsystems, Tehuti Networks, Tyco Electronics, The University of New Hampshire InterOperability Laboratory (UNH-IOL), and Xilinx.

Unlike past alliances that support single IEEE 802 Ethernet projects, the Ethernet Alliance will exist for as long as it remains relevant to IEEE 802 Ethernet technology and it will support IEEE 802 Ethernet projects by way of its stated goals: by speeding acceptance and time-to-market for new Ethernet markets and technologies; by cultivating efforts to define and develop new Ethernet technologies; and by educating Ethernet users on their choices and implementations for various applications. Moreover, the Ethernet Alliance removes the barrier of start-up and organizational issues that surround individually dedicated efforts, saving both time and money.

"The Ethernet Alliance welcomes PowerDsine as a member. With PowerDsine's expertise in PoE, we believe that the organization will be able to increase awareness and the adoption of Ethernet in power-needy applications, such as industrial networking, automation, security and surveillance devices," said Brad Booth, President of the Ethernet Alliance.

"As Power over Ethernet technology becomes more widespread and the 802.3at standard continues to take shape, the Ethernet Alliance is a great vehicle which can be utilized to communicate to the industry and expand the total addressable market for PoE products," said Igal Rotem, CEO of PowerDsine.