Duracell Introduces New Pre-Charged Rechargeable Batteries

September 20, 2007 by Jeff Shepard

Duracell announced the introduction of Pre-Charged Rechargeable batteries – nickel metal hydride (NiMH) cells that come charged and ready to use straight out of the pack. The new rechargeable technology retains power for up to 365 days while not in use.

According to the company, the Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger and can deliver hours of music and thousands of digital photos. Designed specifically for use in high-drain gadgets including digital cameras, portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries are said to eliminate the need to charge cells before using them for the first time. In addition, these new batteries are also said to stay charged longer and have to be recharged less often, and to pack more power for consumers’ favorite gadgets.

"In today’s constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices like digital cameras," said Tim Makris, Director of Marketing, North America, Duracell. "Our new Pre-Charged Rechargeable batteries are reinventing the rechargeable experience by delivering instantly ready, advanced power that will deliver more satisfaction than ever before."

Available in September 2007, Duracell Pre-Charged Rechargeables will have a suggested retail price of $12.99 for a four-pack.