ON Semiconductor and Hisense Strengthen Strategic Partnership with Joint Power LabMarch 26, 2007 by Jeff Shepard
ON Semiconductor and China’s Hisense Electric Co. Ltd. announced the establishment of a joint power laboratory to develop efficient and energy-saving power solutions for LCD, plasma and CRT TV series. Located at Hisense’s research and development (R&D) center in Qingdao, Shandong Province, the lab will focus on leveraging ON Semiconductor’s energy-saving solutions for Hisense TV products, especially LCD TVs. ON Semiconductor will assign resident field application engineers to the joint lab to work closely with Hisense product R&D and power supply teams to enable timely TV power solutions to be developed and utilized.
"Energy conservation and innovation are important development strategies for the Chinese government," said David Chow, ON Semiconductor Vice President of Sales for Asia Pacific. "ON Semiconductor’s effective power solutions address all functional blocks of the power supply and deliver standby power of less than one watt. Our solutions comply with Chinese and international regulatory standards on power efficiency and standby power consumption. In China, ON Semiconductor is a technology partner of China Standard Certification Center which certifies energy-efficient products. We develop and provide innovative power solutions of different power levels for TV products. Through the joint lab, our proven power solutions are expected to help Hisense optimize power efficiency and minimize standby power consumption in their products, meeting consumers’ demand for TVs with high performance and low power dissipation."
"Hisense and ON Semiconductor have established a close relationship working together over the last few years," said Huai-gang Jian, General Manager of Product Development at Hisense Electric. "The joint power lab will bring both companies even closer together to develop innovative, energy-efficient power solutions for TVs that meet, or even exceed, increasingly stringent domestic and international regulatory standards. This will help sharpen Hisense’s competitive edge in both the domestic and global markets."