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# Virtual Power Systems’ $17 Million Round B Led by CUI to Speed Adoption of Software Defined Power March 19, 2019 by Paul Shepard Virtual Power Systems (VPS), creator of Software Defined Power® (SDP), today announced it secured$17 million in Series B Financing led by CUI Global with participation from the majority of existing investors. This round of funding will extend VPS’ technology leadership while accelerating R&D and marketing efforts to convert the world’s largest data centers as VPS customers.

“This latest financing reinforces investor confidence in our ability to set new standards in power infrastructure efficiency and economics,” said Steve Houck, CEO of Virtual Power Systems. “As the SDP category leader, we are driving rapid market adoption through a robust ecosystem of power infrastructure hardware partners while transforming data center power management and utilization, enabling the next generation of Software Defined Data Centers.”

As the pioneer in virtualizing power, VPS enables energy to be reallocated on-demand to data center racks, nodes, workloads or circuits using AI and machine learning to predict and respond to changes in power capacity and demand. SDP-enabled power components, including uninterruptible power systems, generators, power distribution units, battery backups and power supply units, can react quickly and effectively to sudden shifts and surges in power usage patterns.

“VPS and CUI share the vision that the convergence of data center power infrastructure and software will dramatically improve how energy is provisioned, managed and utilized in modern data centers,” said William Clough, president, and CEO of CUI Global. “Together, we’ve set an aggressive pace for advancing the technology and expediting the availability of Software Defined Power technology.”

In addition to CUI, VPS is collaborating with the majority of power infrastructure and IT vendors to integrate VPS Intelligent Control of Energy® (ICE) software into proven power hardware and software systems.

Recent integrations with Artesyn Embedded Technologies, Schneider Electric, CE+T and VMware are examples of partnerships that will drive market and customer adoption while bringing hyperconvergence to data center power infrastructures. The result: VPS will lead dramatic innovation within power infrastructures to complete the final pillar of Software Defined Data Centers.

“SDP addresses one of the biggest challenges facing data centers today,” said Jennifer Cooke, Research Director, Cloud to Edge Datacenter Trends and Strategies, at IDC. “We have witnessed how software defined and hyperconverged solutions from companies, such as VMware, Microsoft and Nutanix, have dramatically improved data center operational efficiency across compute, network and storage. VPS is pioneering a similar approach by virtualizing data center power infrastructure using machine learning and AI.”

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