SoftSwitching Appoints Loomis President and CEO

September 07, 2003 by Jeff Shepard

SoftSwitching Technologies Corp. (Madison, WI), a provider of proven power quality solutions, announced that its board of directors has appointed Russell Loomis as President and Chief Executive Officer. Loomis will also serve on the company’s board of directors. As CEO, Loomis succeeds Deepak Divan, who will continue as Chairman of the Board of Directors, Founder and Chief Technology Officer.

"We are very excited about Rob joining the SoftSwitching team," said Divan. "He truly understands the challenges and risks involved in building a great company. His leadership and experience in creating strong, vibrant markets for new products are vitally important to our objective of taking the company to the next level of growth."