CarToys Agrees to Sell Electric Fuel's Primary Cellular Phone Batteries

May 04, 2000 by Jeff Shepard

Electric Fuel Corp. (Iselin, NJ) announced that CarToys will be selling the electric fuel line of primary cellular phone batteries through its stores in Washington, Oregon and Colorado.

Mitchell Horwitz, Electric Fuel's vice-president for North American marketing and sales, said, "This is our first sales agreement in the US with a leading retail chain, which is an important part of our strategy to make our batteries widely available to consumers and business people through their local retail outlets. CarToys has succeeded as a true specialty retailer in an era of increasing consolidation by large national retailers and we are very pleased to be working with them."