Unipower LLC today announced the launch of a new corporate brand and logo. The rebranding was initiated as a result of the company's expansion through the acquisition of well-known and established companies in the power business, including Bel Fuse's Network Power Systems Division ("NPS" - formerly part of Power-One), and Integrated Power Systems ("IPS").
â€œWe have integrated the entire product line of these organizations into Unipower, and now itâ€™s time to bring our brand into the future with us, as one united brand,â€ said Dennis Baughman, Vice President, Global Sales.
The new brand reflects both the evolution of Unipower as well as the companyâ€™s vision for the future in supporting applications in the Telecom, Cable, Energy, Power Utilities, and Government markets. The new representation of Unipower also illustrates the companyâ€™s investment in new technologies and product innovation.
â€œThe new logo borrows from our original mark, while simultaneously moving our brand forward. Weâ€™re still using the red that represents Unipower â€“ our strength and energy. But weâ€™re also incorporating elements of â€˜Technologyâ€™ and â€˜Powerâ€™ through the use of the modern power symbol,â€ said Joe Merino, Vice President.
While the logo has changed to better represent what the company is today, Unipower will keep the existing tagline of â€œPowering Technologyâ€.
â€œOur mission remains the same â€“ that is to remain committed to delivering innovative and reliable power solutions and customer focused service to our partners around the world,â€ said Baughman.
The company has also launched a new website with improved functionality, a portal to support their sales partners around the world, a training program, and a series of training demo videos.
â€œWe are excited about the futureâ€, Baughman added, â€œThis is just the start of many great things to come.â€